Using a combination of paid search, social media, display, retargeting, and more, we develop a custom strategy based on your objectives, time frame, budget, and audience. We make your university visible to the prospective students looking for your program and attract people who meet your ideal student criteria.
We create meaningful relationships with prospective students by delivering relevant content throughout the admissions cycle. Crafting and executing a communications strategy designed to increase engagement in an efficient, enjoyable, and meaningful way keeps your university top of mind.
Your branding is everything. We act as an extension of your team to build cohesive marketing materials that speak directly to your audience. From class profiles to digital ads, and everything in between, we match your branding and relieve pressure on your internal team by designing materials for every campaign.
Landing pages are an essential piece of the lead generation puzzle. Through our 12 years of building conversion-friendly and user-focused landing pages, we have developed best practices designed to engage prospective students and increase your pool of applicants. We use A/B testing to find the exact content combination that will resonate with your audience at each stage of the decision-making journey.
Marketing automation gives your university the ability to guide prospective students through the marketing funnel. We uncover the demographic and psycho-graphic profiles of your prospective students to understand their motivations at every stage of their journey and develop content that speaks directly to each audience, increasing engagement and action.
We define your target audiences and develop a content strategy that directly correlates to the motivations, concerns, and questions of your prospective students. Combining relevant and useful content with SEO best practices, we ensure your content is accessible to students and work to increase your organic traffic.
We are always looking for new and innovative ways to reach your target audiences. Using interactive marketing materials, we create assets that will resonate with potential students while providing a valuable resource. Developing an interactive experience that highlights your university’s strengths will set you apart from the competition.
Everything we do is based on data. We use sophisticated analytics to drive strategy and create clear and simple reports to help you understand the ROI and impact of each campaign. We provide you the tools needed to measure success, empowering you to make informed decisions while monitoring enrollment and lead generation goals.