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marketing for universities
Email notifications on mobile enable organizations to connect with prospective students when using content marketing for higher education.
Content marketing for higher education is no longer ruled by paper — email is the new mail. Traditional ads and marketing materials provide little information to organizations regarding what content is effectively engaging prospective students. Email, on the other hand, supplies a depth of data that you can use to make marketing efforts more effective....
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At this point, you may know that landing pages are an important part of a successful  higher ed digital marketing strategy. But do you know what the best practices are when it comes to building a conversion optimized landing page?  There are many researched, tested, and approved strategies to consider and features to include on landing pages. We’re sharing our top 5 tips for ensuring your landing pages are set...
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Do you have a LinkedIn profile for your university? Good. Do you post regularly on the page? Great. Okay, here is where we lose most higher education marketers: do you have a LinkedIn strategy in place with defined measures of success? If you don’t, that’s where this blog comes in. We’ve compiled a list of...
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