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Higher education marketing trends
Four people standing in a line focused on their smartphone screens exemplify why mobile content marketing for higher education can more effectively reach prospective students
All the higher education marketing trends we have highlighted so far are impactful for one very important reason – they tap into authenticity. These days, prospective students have access to an overload of information pertaining to higher education, making it more difficult for organizations to stand out than ever. Higher education analytics show that authentic...
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A common question we get asked is what channels and tactics universities should be including in their higher education marketing plans. If you haven’t already, it may be time to consider adding Pay Per Click (PPC) advertising to your marketing arsenal. PPC can help capture prospective students interested in programs similar to yours, but what goes into launching a successful campaign? We’re here...
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Four people standing in a line focused on their smartphone screens exemplify why mobile content marketing for higher education can more effectively reach prospective students
Higher education marketing trends have advanced dramatically within the last few years – even the last few months. While the days of pamphlets sent through the mail are fading, the reign of mobile marketing is rising.   It is imperative that education website design and marketing schedules stay current to really make an impact. And we mean, current. Trends are...
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