Purdue University

Creating a Full-Funnel Student Enrollment Marketing Machine

Lucid connected the Krannert School of Management at Purdue University with high-quality leads through a multi-channel approach and a custom microsite. Blending digital marketing strategy with custom development, we created a seamless lead generation system, which enabled Krannert to attract and interact with a higher volume of qualified potential students—without breaking the budget.

The Krannert School of Management at Purdue University offers graduate management degrees in many areas of business and a full range of MBA programs. Krannert came to Lucid for help developing a lead generation strategy for their graduate programs.

Looking to attract the right students for their schools, we discussed their objective, audited their website and outreach programs, and were able to create a customized approach that incorporated paid search, paid social, display and retargeted advertising, and content marketing.

The goal of our campaigns was to increase the number and quality of leads while decreasing the cost-per-lead. We accomplished this by using multiple channels in synchronization to drive potential students looking for specialized Master’s and MBA programs into a conversion-focused microsite. Here prospective students received more information on the graduate business programs and Krannert was able to leverage content to nurture prospective students throughout the decision cycle.

Today, we are still working with Krannert to develop innovative approaches to promote their  Master’s and Executive programs. This includes: marketing automation, dynamic content, segmented nurture campaigns, developing interactive marketing experiences, and more.

results

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decrease in overall cost-per-lead
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conversion rate increase
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decrease in Google Paid Search cost-per-lead
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increase in LinkedIn Ads conversion rate

Increase the number and quality of your leads while decreasing your cost-per-lead.