Lucid developed a comprehensive multi-channel digital strategy to connect the Krannert School of Management with highly qualified prospective students. The results: a higher volume of engaged potential students, with decreased cost-per-lead and increased conversation rates.
Through a multi-prong strategy, Lucid Education increased the MBA class size of the Mike Ilitch School of Business at Wayne State University by 118% over a four year span. Through paid search, retargeting, and LinkedIn advertising, the university connected with high quality prospective students resulting in a dramatic enrollment increase and more than a million dollars in revenue growth.