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One of the biggest mistakes made in an online marketing campaign for universities is directing potential students to your university’s website instead of a landing page. Elevate your digital marketing to the next level by using landing pages to increase conversions, fine-tune your messaging, and leverage your branding. Read on to find out how.
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The higher education industry has been resistance to participate in the inbound marketing phenomenon. While marketing automation tools have a bad reputation in the space, they have proven successful at increasing enrollment. I’m my latest blog, learn about the strategies to help overcome any challenges your university might face.
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Having beautiful photos for your university’s website and enrollment campaigns is no longer “nice” to have, it’s necessary. Often though, universities think the only way to get images is by hiring an expensive professional photographer. While this is an option that often works well, it isn’t necessary for curating compelling photos that are in line...
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