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A common question we get asked is what channels and tactics universities should be including in their higher education marketing plans. If you haven’t already, it may be time to consider adding Pay Per Click (PPC) advertising to your marketing arsenal. PPC can help capture prospective students interested in programs similar to yours, but what goes into launching a successful campaign? We’re here...
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Social media and SEO are dominating 2019’s higher education marketing trends.
Higher education marketing trends have advanced dramatically within the last few years – even the last few months. While the days of pamphlets sent through the mail are fading, the reign of mobile marketing is rising.   It is imperative that education website design and marketing schedules stay current to really make an impact. And we mean, current. Trends are...
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Don’t get us wrong – we love WordPress! We have built countless sites using the world’s most popular CMS – including this one! Unfortunately, because WordPress is the world’s most popular CMS, it is also the most targeted. Below, we have compiled a short list of the most important things to keep in mind to...
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At this point, you may know that landing pages are an important part of a successful  higher ed digital marketing strategy. But do you know what the best practices are when it comes to building a conversion optimized landing page?  There are many researched, tested, and approved strategies to consider and features to include on landing pages. We’re sharing our top 5 tips for ensuring your landing pages are set...
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Do you have a LinkedIn profile for your university? Good. Do you post regularly on the page? Great. Okay, here is where we lose most higher education marketers: do you have a LinkedIn strategy in place with defined measures of success? If you don’t, that’s where this blog comes in. We’ve compiled a list of...
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At its base level, Google Trends (Trends) largely functions as a reference point for finding popular search terms and topics over a set period of time. Initially built to assist journalist, Trends is one of the most effective tools for blending legitimate search engine optimization (SEO) data with general market research. When used correctly, this...
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One of the biggest objections when it comes to incorporating branded keyword phrases is that it is seen as wasted ad spend. We hear you, why pay for something when you can get it for free? Below we break down why you should consider including branded keywords and the benefits they will yield for your...
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One of the biggest mistakes made in an online marketing campaign for universities is directing potential students to your university’s website instead of a landing page. Elevate your digital marketing to the next level by using landing pages to increase conversions, fine-tune your messaging, and leverage your branding. Read on to find out how.
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The higher education industry has been resistance to participate in the inbound marketing phenomenon. While marketing automation tools have a bad reputation in the space, they have proven successful at increasing enrollment. I’m my latest blog, learn about the strategies to help overcome any challenges your university might face.
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Having beautiful photos for your university’s website and enrollment campaigns is no longer “nice” to have, it’s necessary. Often though, universities think the only way to get images is by hiring an expensive professional photographer. While this is an option that often works well, it isn’t necessary for curating compelling photos that are in line...
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