By

Megan
At this point, you may know that landing pages are an important part of a successful  higher ed digital marketing strategy. But do you know what the best practices are when it comes to building a conversion optimized landing page?  There are many researched, tested, and approved strategies to consider and features to include on landing pages. We’re sharing our top 5 tips for ensuring your landing pages are set...
Read More
One of the biggest objections when it comes to incorporating branded keyword phrases is that it is seen as wasted ad spend. We hear you, why pay for something when you can get it for free? Below we break down why you should consider including branded keywords and the benefits they will yield for your...
Read More
One of the biggest mistakes made in an online marketing campaign for universities is directing potential students to your university’s website instead of a landing page. Elevate your digital marketing to the next level by using landing pages to increase conversions, fine-tune your messaging, and leverage your branding. Read on to find out how.
Read More