Category

Education
Four people standing in a line focused on their smartphone screens exemplify why mobile content marketing for higher education can more effectively reach prospective students
All the higher education marketing trends we have highlighted so far are impactful for one very important reason – they tap into authenticity. These days, prospective students have access to an overload of information pertaining to higher education, making it more difficult for organizations to stand out than ever. Higher education analytics show that authentic...
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LinkedIn is more than a social network for professionals to connect over. For higher education marketing, LinkedIn offers a variety of products to improve and boost higher education lead generation and brand awareness. These products range from text ads to video ads to lead generation forms, and beyond. Here are the products LinkedIn has to...
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Email notifications on mobile enable organizations to connect with prospective students when using content marketing for higher education.
Content marketing for higher education is no longer ruled by paper — email is the new mail. Traditional ads and marketing materials provide little information to organizations regarding what content is effectively engaging prospective students. Email, on the other hand, supplies a depth of data that you can use to make marketing efforts more effective....
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A common question we get asked is what channels and tactics universities should be including in their higher education marketing plans. If you haven’t already, it may be time to consider adding Pay Per Click (PPC) advertising to your marketing arsenal. PPC can help capture prospective students interested in programs similar to yours, but what goes into launching a successful campaign? We’re here...
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Four people standing in a line focused on their smartphone screens exemplify why mobile content marketing for higher education can more effectively reach prospective students
Higher education marketing trends have advanced dramatically within the last few years – even the last few months. While the days of pamphlets sent through the mail are fading, the reign of mobile marketing is rising.   It is imperative that education website design and marketing schedules stay current to really make an impact. And we mean, current. Trends are...
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At this point, you may know that landing pages are an important part of a successful  higher ed digital marketing strategy. But do you know what the best practices are when it comes to building a conversion optimized landing page?  There are many researched, tested, and approved strategies to consider and features to include on landing pages. We’re sharing our top 5 tips for ensuring your landing pages are set...
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Do you have a LinkedIn profile for your university? Good. Do you post regularly on the page? Great. Okay, here is where we lose most higher education marketers: do you have a LinkedIn strategy in place with defined measures of success? If you don’t, that’s where this blog comes in. We’ve compiled a list of...
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At its base level, Google Trends (Trends) largely functions as a reference point for finding popular search terms and topics over a set period of time. Initially built to assist journalist, Trends is one of the most effective tools for blending legitimate search engine optimization (SEO) data with general market research. When used correctly, this...
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One of the biggest objections when it comes to incorporating branded keyword phrases is that it is seen as wasted ad spend. We hear you, why pay for something when you can get it for free? Below we break down why you should consider including branded keywords and the benefits they will yield for your...
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One of the biggest mistakes made in an online marketing campaign for universities is directing potential students to your university’s website instead of a landing page. Elevate your digital marketing to the next level by using landing pages to increase conversions, fine-tune your messaging, and leverage your branding. Read on to find out how.
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