Education Resources Through A Digital Lens

LinkedIn Products for Higher Education Marketing

LinkedIn is more than a social network for professionals to connect over. For higher education marketing, LinkedIn offers a variety of products to improve and boost higher education lead generation and brand awareness. These products range from text ads to video ads to lead generation forms, and beyond. Here are the products LinkedIn has to...
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Start a PPC Ad Campaign for Higher Education Marketing in 4 Steps

A common question we get asked is what channels and tactics universities should be including in their higher education marketing plans. If you haven’t already, it may be time to consider adding Pay Per Click (PPC) advertising to your marketing arsenal. PPC can help capture prospective students interested in programs similar to yours, but what goes into launching a successful campaign? We’re here...
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Six Progressive Higher Education Marketing Trends for 2019

Higher education marketing trends have advanced dramatically within the last few years – even the last few months. While the days of pamphlets sent through the mail are fading, the reign of mobile marketing is rising.   It is imperative that education website design and marketing schedules stay current to really make an impact. And we mean, current. Trends are...
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How to Protect Your WordPress Site from Hackers

Don’t get us wrong – we love WordPress! We have built countless sites using the world’s most popular CMS – including this one! Unfortunately, because WordPress is the world’s most popular CMS, it is also the most targeted. Below, we have compiled a short list of the most important things to keep in mind to...
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Landing Page Tips for Higher Education

At this point, you may know that landing pages are an important part of a successful  higher ed digital marketing strategy. But do you know what the best practices are when it comes to building a conversion optimized landing page?  There are many researched, tested, and approved strategies to consider and features to include on landing pages. We’re sharing our top 5 tips for ensuring your landing pages are set...
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LinkedIn Marketing Tips for Success

Do you have a LinkedIn profile for your university? Good. Do you post regularly on the page? Great. Okay, here is where we lose most higher education marketers: do you have a LinkedIn strategy in place with defined measures of success? If you don’t, that’s where this blog comes in. We’ve compiled a list of...
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