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Education Resources Through A Digital Lens

Higher Education Analytics and Authenticity

All the higher education marketing trends we have highlighted so far are impactful for one very important reason – they tap into authenticity. These days, prospective students have access to an overload of information pertaining to higher education, making it more difficult for organizations to stand out than ever. Higher education analytics show that authentic...
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LinkedIn Products for Higher Education Marketing

LinkedIn is more than a social network for professionals to connect over. For higher education marketing, LinkedIn offers a variety of products to improve and boost higher education lead generation and brand awareness. These products range from text ads to video ads to lead generation forms, and beyond. Here are the products LinkedIn has to...
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Utilizing Email in Content Marketing for Higher Education

Content marketing for higher education is no longer ruled by paper — email is the new mail. Traditional ads and marketing materials provide little information to organizations regarding what content is effectively engaging prospective students. Email, on the other hand, supplies a depth of data that you can use to make marketing efforts more effective....
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Start a PPC Ad Campaign for Higher Education Marketing in 4 Steps

A common question we get asked is what channels and tactics universities should be including in their higher education marketing plans. If you haven’t already, it may be time to consider adding Pay Per Click (PPC) advertising to your marketing arsenal. PPC can help capture prospective students interested in programs similar to yours, but what goes into launching a successful campaign? We’re here...
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Six Progressive Higher Education Marketing Trends for 2019

Higher education marketing trends have advanced dramatically within the last few years – even the last few months. While the days of pamphlets sent through the mail are fading, the reign of mobile marketing is rising.   It is imperative that education website design and marketing schedules stay current to really make an impact. And we mean, current. Trends are...
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How to Protect Your WordPress Site from Hackers

Don’t get us wrong – we love WordPress! We have built countless sites using the world’s most popular CMS – including this one! Unfortunately, because WordPress is the world’s most popular CMS, it is also the most targeted. Below, we have compiled a short list of the most important things to keep in mind to...
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