By

Lucid Education Team
Four people standing in a line focused on their smartphone screens exemplify why mobile content marketing for higher education can more effectively reach prospective students
All the higher education marketing trends we have highlighted so far are impactful for one very important reason – they tap into authenticity. These days, prospective students have access to an overload of information pertaining to higher education, making it more difficult for organizations to stand out than ever. Higher education analytics show that authentic...
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At its base level, Google Trends (Trends) largely functions as a reference point for finding popular search terms and topics over a set period of time. Initially built to assist journalist, Trends is one of the most effective tools for blending legitimate search engine optimization (SEO) data with general market research. When used correctly, this...
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